Social Media Marketing

What Is Social Media Marketing (SMM)?

Ever since Facebook, Twitter was founded in 2004 and 2010, respectively. The marketing rules have been turned upside down. It used to be that people read through the newspaper and saw television; billboards to discover new brands. There was no social interactivity or a proper two-way channel to communicate people’s opinions, but now, all of that has changed with Social Media Platforms. 

People are abandoning the old-school media as it races against its irrelevance and demise. Instead, an average consumer gets their news through web portals like Google News, Flipboard, Facebook, and Instagram. Your audience base has shifted their interest and trust into social media so much that it led to fake news and misinformation becoming mainstream. As a brand, you have to follow your audience’s trends and behavior to gain relevancy.

That’s why we build Social Media Marketing campaigns to push your brand and online reputation across digital platforms. To further elaborate on the importance of SMM, let’s learn about some facts about the latest consumer behavior and marketing trends:

• There are more than 3.7 billion people active on social media platforms.
• The average time a person spends watching content is 150 mins.
• More than 2 or 3 profiles are used by more than 91 percent of the brands.
• 6 New social media profiles are being added to the platform every second.
• People tend to log into brands’ websites using social login features 54 percent of the time.

How to create a Social Media Marketing campaign? 

Strategy

The first step of any advertising campaign is to always research your brand and the behavior of your consumer base. It will guide you on setting up your campaign and what metrics you need to target to be successful. There are many types of research one can do in the field of SMM. Some of them are:

• SEO research: Find the latest keywords that are trending, to boost web traffic.
• Competitive research: Study your competition’s success, failures to avoid any pitfalls and gain an edge in the market.
• Demographic research: What are the new habits your key demographic is adopting that you need to be part of and their priorities when buying a product or service.
• Social platform algorithm: Study the new ways algorithms change and evolve to build your platform around it. 

Content publishing

Put your content out there based on what you learned in the strategy section and release regular posts to let the algorithms of Social Media platforms notice you. The more content you put out there, the higher your brand page will rank in the search. 

Audience engagement

Once you have put out content and marketed it, see how the audience is engaging with it. Look out for a wide variety of data points to check for engagement. Some of them are:

• Facebook Likes, Reactions, Shares
• The Bounce Rate of your content.
• Demographics of the reader.
• Twitter retweets, comments, likes 
• Run A/B testing for your content.

Analytics 

Once you have built your brand page, run the campaign for a specific period and return to the strategy stage. Analyze what went right and what went wrong. Were your goals met? Match them to the real data you can have acquired and gain new insight for the next step.

Iterate and repeat

Once you have gone through the Analytics and learned where you went wrong or right, iterate or re-strategize the campaign; then once again, start the Content Publishing step. Over time with many cycles, your SMM campaign will become better and better to the point of eventual success. 

How Azure Digital Solutions LLC helps you build an SMM campaign? 

We provide you with a Social Media Manager.

At Azure Digital Solutions LLC, you will connect with some of the most highly experienced and trained professionals who have worked with more than 100+ brands to achieve success. You will get a dedicated Social Media Manager that will run the campaign to ensure your brand quickly gains a foothold into the social network.

Adapt your content across the chain.

We have a highly scalable content strategy where we take the blog content written by skilled content writers, then break it down into new forms for different platforms. This allows you to reuse content across the chain of platforms you’re catering to and gives you maximum Return on Investment (ROI) when you hire us.

Collaborate with social media page owners.

To create a bond with the audience base of a specific platform, you need to collaborate with people; who have gained some following already. We connect with you different owners of popular Facebook, Instagram pages to collaborate and market your content. This will transfer some of the goodwill they have achieved to your brand, giving you a big push and exposure.

We create a campaign with maximum ROI and buzz.

At Azure Digital Solutions LLC, our focus is always on maximum ROI and social media buzz. We believe that for your brand to stand out from the crowd, you have to gain momentum on social media platforms, and the crowd is always attracted to a fast-rising ship rather than a slow-moving boat. 

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Advantages of Social Media Marketing (SMM)

You can use Social Media Marketing to essentially push your brand to the next level, and we provide you with tools to achieve your goals. 

Amplify Your Brand Presence With Us!