Pay Per Click

Pay per click services

This is an online advertising model where the marketers pay cents or dollars every time a user clicks on an online ad. You might have heard of Google AdSense or Bing ads which embed your ads on search engine results, or other avenues which have the PPC model enabled. The ads can have a wide variety of looks, from an active banner on a website to a video that starts every time you’re playing a game. 

The PPC model is a form of direct digital advertising. It is prevalent because it imitates the traditional style of marketing we see in the real world with banners and ads on TV. In some sense, it is better than real-world marketing because there’s a direct input you’re getting from a customer, and you only pay for the people who showed interest in your brand. 

There are a wide variety and formats of advertisement provided by the PPC model. Some of them are:

• Search ads.
• Display ads. 
• Remarketing Ads.
• Video Ads.
• Shopping Ads. 
• Paid Social ads. 
• Gmail Sponsored Ads.
• Amazon Advertising.

The process of how to set up a PPC marketing campaign

• Sign up for a marketing account on a platform of your choosing. Some of the popular PPC advertising portals are Google AdSense and Bing ads.
• You can create a written content that will link back to your web page or create an advertisement video.   
• Add keywords that your user might use or target a specific demographic based on age, gender, ethnicity, country, etc.
• Set your campaign amount and customize how long it will run; the spend rate will be.
• Congratulations, your marketing campaign is now online and tracks how the PPC campaign runs through the dashboard. 

What are the various benefits of doing a PPC campaign?

Quick and instant results: In the age where indirect advertisement is trendy and considered a more modern way of reaching out to your clients, direct advertising is often overlooked. However, when time is of the essence, you need to quickly get your business name out there. There is no faster way than running a PPC campaign; that is pretty upfront about who you are as a brand.

Create a precision-based campaign: The issue with the indirect advertisement can be that you’re subconsciously hinting at your customers, guiding them to your brand. What if you want to be as direct as possible? For example, you have a sale of 50 percent on clothing till July 31st, and you’re trying to do outreach. Time is of the essence in this case, and you need precision to target your buyers. With the PPC model, the only people who will click on your ads are individuals that are genuinely interested in buying your product. 

It is fast, effective, and pushes your message straight to the consumer.

Iterate on the go: With fast and upfront Pay per click services, you are provided with instant results on the hour, day, week, or however long you’re running the campaign. When receiving so much feedback, you can fine-tune your campaign on the fly to increase your campaign’s outreach and the chances of success. 

Variety of Pay Per Click Services 

We at Azure Digital Solutions LLC provide you with a wide variety of PPC services and specialize in the market context. Here’s a step by step guide of how we help our clients achieve success: 

Step 1: Set a goal or establish initial goals.

Step 2: Where do you want to share your ads and the type of ads you want to share.

Step 3: The ads are designed by us, and we help decide a monthly budget.

Here is the type of services we provide for a PPC campaign

• Search engine page advertisements
• A creative mix of attractive images in the ads.
• Shopping Campaigns: we provide mixed media from images to videos to get information on individuals’ views.
• Stream-ads: These ads are skippable not to bug the customers and are cheaper.
• Keyword Discovery: Find keywords that are most effective.
• Text Selection: Select text that is most useful for running ads.
• Ad Text Creation: We use AI to generate ad text for you to use in your ads
• Help with Optimizing Landing Pages: the webmasters at Azure Digital Solutions LLC work hard to get the consumer from clicking a button to becoming your customer.
• Bid Management: We give you the lowest bid and help you see the competing proposals in this space.
• Conversion / Sales-Tracking / Calls: Track conversion, sales through an online portal and get on a call to assist your customer.
• Remarketing– Regain visitors that didn’t convert on their first visit, re-market them by  recent searches they did on products and integrate it into your ads.
• Mobile advertising – Link your Mobile advertising, Pay per click, ads directly to the apps store of the mobile platform to get them to download and install your application. This is a great way to create a lifelong customer.

Other features of our PPC campaign strategy

Creating Target Campaigns– We have our Target campaign research that picks out the keywords and taglines bound to make the most conversions. We do competition research to help you stand out of the crowd and give you an edge over them. Our goal is to get maximum ROI over the lowest investment strategy and total conversion.

A/B testing pay per click campaigns–  We run multiple A/B testing campaigns and keep a close tab of keywords run over through the PPC model. We keep an eye out for how the audience engagement evolves over and the keywords they gravitate towards.

Have Queries? Find the relevant answers!

Advantages of Pay Per Click campaign (PPC)

Pay Per Click helps you get to the customer’s heart and straightforwardly imprint your brand’s name. At Azure Digital Solutions LLC, we deliver those instant results with the help of our dedicated digital marketers and promoters. 

Get Guaranteed- Satisfied Service!